During the 2023 KPMG Women’s Irish Open, Preferred Hotels & Resorts  - the world’s largest independent hotel brand – donated 1 million I Prefer Hotel Rewards points to Ireland’s National Breast Cancer Research Institute, the event’s charity partner.

Every year since 2014, Ireland’s lady golfers have proudly donned the pink jersey and played their favourite game to help raise funds for the National Breast Cancer Research Institute through Play in Pink days at golf clubs nationally.