An Taoiseach Enda Kenny, pictured with the European Tour’s James Finnigan on Sunday, is committed to supporting the Irish Open. Picture: Fran Caffrey / www.golffile.ieThe Irish Open might not be clinging on for dear life for survival but it needs a title sponsor as soon as possible according to one of the leaders of the Irish golf industry.

“The newly formed Golf Club Business Association of Ireland has an important role to play in the future of Irish golf.” These are challenging yet exciting times for the multi-faceted Irish golf industry with golf clubs and other businesses embracing new realities and opportunities as they prepare to take full advantage of the upswing that inevitably follows any downward shift in the economy.