Sports Direct extends its KPMG Women’s Irish Open partnership
Anne van Dam of Holland walks onto the 18th green during the 2023 KMPG Women's Irish Open at Dromoland Castle. Credit: Tristan Jones / LET
Sports Direct will be a premium partner for the KPMG Women’s Irish Open for the third year running at Carton House this year.
The €400,000 Ladies European Tour event takes place at the Co Kildare venue from August 29 and Leonard Brassel, Managing Director of Sports Direct, is pleased to extend the sponsorship.
“We are delighted to come on board for the third year as a premium partner of the KPMG Women’s Irish Open,” he said. “The competition has been a key date in the women’s golf calendar since it’s come back with a stellar lineup of competitors. Sports Direct are excited to show up this year in the Fairmont Carton House Hotel in our truly unique way.”
Martin Mangan, General Manager of Carton House, a Fairmont Managed Hotel, said: “Fairmont Hotels & Resorts and our team here at Carton House, a Fairmont Managed Hotel, are very excited to host the KPMG Women’s Irish Open on our iconic O’Meara Course this year, and to showcase the talents of some of the game’s best in this highly-anticipated Ladies European Tour tournament.
“Sports Direct have shown exceptional support to the KPMG Women’s Irish Open over the last two years, and having them on board again as a premium sponsor in our first year as hosts of this event is wonderful.
“Their encouragement of women in sport and emphasis on equal pay is important, and we are looking forward to working closely with them, and everyone else involved, to make this a special and unforgettable tournament.”
Cian Branagan, Tournament Director and CEO of ForeFront Sports, added: ‘We are thrilled that Sports Direct are back as a Premium Partner for the third consecutive year for the KPMG Women’s Irish Open. Having worked with their fantastic team for over two years now, Sports Direct are paving the way in golf and have been instrumental in the event’s success since its reincarnation in 2022.
"We’re honoured to have them on board for 2024 at Carton House and we are very grateful for their investment into this event and women’s golf generally”
To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit www.womensirishopen.ie. You can also follow the tournament via social media by following @womensirishopen on Instagram, Twitter, TikTok and Facebook.